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Millennials apparently love Wal-Mart — and executives are shocked | Business Insider

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
HAYLEY PETERSON

Wal-Mart is one of the most popular retailers among millennials, according to consumer data.

The retailer is rated higher than Target, Kroger, Whole Foods, Trader Joe's, and Costco among shoppers under the age of 24, Ad Age reports, citing data from the consulting firm InfoScout.

http://www.businessinsider.com/millennials-love-wal-mart-and-executives-are-shocked-2015-6
 

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